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The score is determined by analyzing the number of inbound links and their respective quality. Websites with a substantial number of high-quality backlinks from authoritative sources tend to have higher citation flow scores. It is crucial to consider citation flow in conjunction with another important metric called trust flow. Trust flow assesses the quality and trustworthiness of the links. The combined evaluation of citation flow and trust flow provides a more comprehensive understanding of a website's relevance and authority. While citation flow primarily focuses on link quantity, it is vital to recognize that not all links possess equal value. A single high-quality backlink from a reputable website can have a more substantial impact on a website's rankings than multiple low-quality links. Citation flow enables SEO professionals to compare the link profiles of different websites or webpages. This analysis helps identify potential opportunities for link building and areas that require improvement. Maintaining a healthy balance between citation flow and trust flow is critical. If a website possesses a significantly higher citation flow score in comparison to its trust flow score, it may indicate a spammy or low-quality link profile. .

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